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Author: Mark Abrahams Article source: http://www.articlealley.com/. Used with author's permission.
Google Adwords promotion will drive a lot of traffic to
your website. However, most people fail running successful
Adwords campaigns. Follow these tips and substantially
boost your Google Adwords results.
Before your visitor will read the advert you need to create
an attention grabbing headline. Ensure there are keywords
in the headline as Google highlights this and will bring
attention to the headline and improve your click through
rate.
After the headline you need to create an advert that
appeals to your visitor. Focus on the benefits of your
product as this will stir up emotion in your user to click
through to your website and refrain from exaggerating your
product with unbelievable claims.
You need to split test at least 3 adverts at a time to see
which advert performs best. Using this technique I
increased the click through rate of an advert from 0.2% to
8.5%. Try different headlines and different copy. The
higher your click through rate the lower you Google ppc
costs.
You need to display your url as www.MyWebSite.com. Start
each new word with a capital and this will significantly
improve your click through rate.
You should use the Google tracking tools or you can use
some of the more advanced tools from other vendors like
Hypertracker. You need to ensure your sales page or lead
generation page converts. Work out how much it costs to
make a sale. So say for example you are paying 30 cents a
click and you are converting 1 out of every 20 visitors.
This means you need to spend 6 dollars before making a
sale.
If your site consists mainly of lead generation pages with
hardly any content you may experience the "Google Slap"
with lower rankings and higher bid prices. Google defines
this as "A value placed on an individual domain that
reflects the quality of the content contained within it."
The following tips will help increase your quality score in
Google. Add a contact us and a privacy policy page. Build a
sitemap and get a few good quality links pointing into your
website. Include more content on your website and you can
also start a blog. Google loves blogs and this will raise
your Google quality score. Place a link in your blog to
your main lead generation pages and vice versa.
With the information here you can successfully use Google
Adwords to promote your business and add it to your
marketing arsenal.
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