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Author: Briana Article source: http://www.articlealley.com/. Used with author's permission.
Search Chameleon is taking pay per click advertising and relevancy to the next level...
If I could show you how to slash 50% off your pay per click cost compared to the ad above and below yours, would that be of interest to you?
Search Chameleon is a proprietary software application created by In Touch Media Group that allows a website to change and adjust in response to the visitor in real time. The landing page changes based on keywords that are used in a Google search. Think about this for a moment...
The headline for the landing page will match the "exact words" that person used in their search. Now if that's not relevance, I don't know what is.
Search engines function is to find the websites that are the most relevant to the search. Did you know that Google keeps track of how long an individual stays on your website, landing page, etc? This is one of the criteria for determining relevancy. You would be amazed, at how many people click on an Adwords ad and only stay on the site for a second or two. Nevertheless, the Internet marketer must still pay for the click...OUCH!!
On the other hand, if you have a high click
through rate and visitors stay awhile then Google likes you and you not only get your ad shown, but you get placed higher on the page. This is every internet marketers dream.
When an individual searches for something, something has happened. The individual has either decided they want to find or buy something, right? People search in relationship to what they are trying to accomplish. For example, let's say someone entered the phrase "cure lower back pain". If you were a chiropractor and you had an ad that was titled "Cure lower back pain", do you think that individual would find that ad relevant? I think so. Ok, so the searcher clicks on that ad because it was "exactly" what they had in their mind and lo and behold the headline of the landing page is "Cure Lower Back Pain today, find out how." Now do you think that page will more likely be read for more than 2 seconds? We both know what the answer is...that's Search Chameleon in action!
How does this work?
The software application is set up inside multiple Google Adwords campaigns. Search Chameleon serves up the exact headline that somebody is looking for. It's like having 20 different customizable websites addressing each highly targeted keyword you've chosen in your niche. Now your dynamic website changes in accordance with the exact needs of each visitor. This is one of the keys to converting visitors to leads and leads into sales.
So, would you like your website to change at will and be customizable for every visitor?
If you want more great information on Search Chameleon and the other powerful products in sure to give you more bang for your buck visit Promoters Black Box.
Pay Per Click Advertising
Pay Per Click Advertising
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