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Author: Ross W. Lambert Article source: http://www.selfseo.com/. Used with author's permission.
SEPOV is an acronym for "Search Engine Point of View"; it is usually used in the context of search engine optimization (SEO) discussions. If you really want to approach SEO with confidence, you need to learn to look at your web site from the search engine spider's perspective and consider its motivation (if you'll forgive a little anthropomorphism). Fortunately, search engine spiders are actually rather simple creatures.What's My Motivation?
-------------------------- There is, in fact, one simple, central, and obvious search engine truth from which everything else is derived: A search engine's popularity is directly related to the quality of its results. Never forget this truth. Do not minimize its importance or allow yourself to think of it as simplistic. There is much hand-wringing and money-spending by those who try to predict what Google is going to do next. The simple fact is that all the search engines will do what they've always done and always will do, namely try to improve the quality of their results. Google rose to prominence because its results were the best. Their primary user interface was (and remains) ridiculously simple. Their results were just better than everyone else's. And they still are—although Yahoo and Microsoft are gradually closing the technical gap. The search engine spider's motivation is therefore that of its creators: Find valuable information so that the rest of the search engine software can provide good results. All of the major search engines apply advanced contextual analysis to return links to pages that have the greatest amount of high quality information about specific search terms. Think about that statement again for a moment, "…return links to pages that have the greatest amount of high quality information about specific search terms." There are profound implications to that simple statement that the vast majority of web site designers just flat-out miss.Go Deep
-------------------------- For a given web page, depth is more important than breadth. A lot of information about one subject is far, far better than a little information about a lot of subjects. When the Google spider is examining one of your web pages, you have to convince it of two things: 1.
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