Google's Aging Delay Explained (05 Jun 2006) Rankings in Google Take Time If you have recently published a Web site, you may be wondering why it is not showing up in Google's index. You have submitted it to Google several times; you know that Google has done its deep sweep of the web since its publication; you even have multiple links to it from other reputable sites with high PageRanks in the Google index. So why in the world is it that your site is not making it into Google's index? Well, you can ...
Off-Page Search Engine Optimization (SEO) Primer (05 Jun 2006) In the earlier years of search engine optimization, it was all about on-page optimization. Things like the page title, Meta tags, heading tags, comment tags, and anchor text were the only things that mattered. Keyword stuffing could easily get your website to the top of the search engines results page. If I wanted the number one position, all I had to do was copy my competitor's page, add my keyword one more time, and viola - I'd rank first.
12 Months Without SEO (05 Jun 2006) It is more than a year now since I concluded that Search Engine Optimization (SEO) was, or was soon going to become, a waste of time. I had already, 6 months before then, said farewell to spending an hour a day working on getting reciprocal links.
Improve Your Online Business With Search Engine Optimization (SEO) (01 Jun 2006) So you've got that wonderful work-at-home online business up and running. You've got a dynamite website with easy to use navigation, a slew of well written, entertaining and pertinent articles, and more revenue-generating links than you can handle. But for some reason, the hits just aren't coming and your business isn't making as much money as you deserve. How do you turn a struggling online business into a profitable online business?
Undesirable SEO and What to Do with a Small Marketing Budget (01 Jun 2006) I got a lead through our website the other day with an interesting comment attached. The prospect was requesting specific information on pricing for our services but as you can read below, they simply copied the information from what another SEO provided them.
SEO Keyword Research (01 Jun 2006) Keyword Density It is usually suggested to find 1 - 3 keywords for your content, but extensive research is required to find out which keyword is most searched for, after all its no point of optimizing your website for the keywords that no-one is searching for. So make sure you do your paperwork and jot down which keywords are most searched for and with less competition. Write as many keywords you think of, don't just limit them. You should be able to build up several ...
Music Websites- A Crash course in SEO (01 Jun 2006) This article is mainly aimed at music websites, but I do also feel that it can be incorporated into other sites with different themes. In this article I am going to cover some basic ideas about developing your websites language and content. Includ.......
Google And Webmasters – A True Love/Hate Relationship (30 May 2006) Any SEO fact finding mission will inevitably lead to reports from webmasters on how Google doomed or saved their website. True to human nature, those who feel hard done by are most often the loudest of the talkers. For every report of how Google has lavis.......
Does Google Trust You? Trust Rank Explained (30 May 2006) It is over two years since a paper was released the basis of TrustRank,, yet even today, over two years later, hardly anyone outside of the core internet marketing world have clue what it is. The original concept was simple and in fact only a few lines.
Google Proof Your Business From Updates (30 May 2006) With the relative chaos that surrounded Google's last major search engine algorithm update (Big Daddy) now on the ebb, there is now time to reflect -but not a lot of time. Google will continue to update its search engine algorithms, and sometimes in essential, infrastructural ways, as they seek to improve the quality of searches. Indeed, in all the fuss over Big Daddy the fact that the Jagger update (which temporarily gave msn.com a page rank of 2) preceded it by only two months. While this ...
The Insanity of Page Rank and Linking Schemes (29 May 2006) Page Rank Myths and Monsters The Google Page Ranking system does not discriminate between novice and professional level websites. Nor does it award Page Rank where editorial decisions are concerned. Case in point: I've seen well conceived content pages with 10 to 20 out bound links fare no better in Page Rank than a web site with long lists of mismatched links. Both had Page Ranks of 4 even though there was a remarkable disparity in quality and content. Page Rank is a ...
A Search Engine Eye View of Your Keywords (29 May 2006) Keywords drive discovery and advertising on the internet - period. So, keywords are a great topic to understand. Let's look for a moment at the words on your website...
Click Fraud: Playing Dirty in the PPC World (29 May 2006) Click Fraud: Playing dirty in the PPC World Marketers beware: the ever-expanding pay-per-click arena is attracting plenty of unscrupulous players. Click fraud, once considered a minor inconvenience, has become a major concern for advertisers and searc.......
Why your site may not be fully indexed by Google. (29 May 2006) Google has certainly taken a bite out of how web site owners market their sites. Google recently stated how important it is that sites find others worth linking to. Traditional methods of link exchange and buying links is not the answer. The answer is knowing how to get people to link to you voluntarily. You need to view your site as another site owner would and ask yourself if you would want to link to your site? Is your site stuffed with poorly written content simply for the purpose of ...
Is AdWords Running Amok? ...Fun with Expanded Match (28 May 2006) The oddest thing happened to one of my AdWords campaigns the other day. I am bidding on one reasonably generic term, say, "small widgets", with a broad match. Because the campaign is relatively niche, the cost of this is reasonable, and allows me to retrieve new keywords from the logs. In addition, I also have quite a few more targeted tail terms at a much, much lower CPC. These tail terms, as you may know, can be great for your conversion rate. You can point visitors directly to a page, not ...
Marketing on Search Engines – Getting the Biggest Bang for Your Buck (28 May 2006) With its global audience, the Internet provides a unique revenue generation platform with search engines. This is where your business will be made or thrown on the refuse pile. Marketing on Search Engines - Getting the Biggest Bang for Your Buck Se.......
Search Engines and Small Markets (28 May 2006) If your business is focused on a very particular, small market, you are going to love search engines. The more focused you are, the easier it is to win on the engines. Search Engines and Small Markets Once you have identified a small market and buil.......
What do the search engines consider relevant about you? Analysis of a name search. (28 May 2006) I admit it, I search for my name a lot. Firstname Lastname, click, send, wait, smile! It's exciting to see what the search engines find most relevant about me. If you haven't tried it yet, you should. Everybody likes to feel important or at the ver.......
Big Daddy Update (26 May 2006) If you own or run a website and are trying to increase your search engine ranking, you are probably very interested in learning more about the Google Big Daddy update. Google is one of the major search engines that determine site ranking and also one of t.......
