You Can Learn Search Engine Optimization (10 May 2006) Search Engine Optimization shouldn't be a chore that you confront with fear. Learning SEO basics is simple, if not time consuming. Like anything, growth is directly proportionate to how much time you are willing to spend. Let's discuss what you should and shouldn't do in the pursuit of higher rankings.
Ethics & SEO: An Oxymoron? (08 May 2006) Often, life requires walking a fine line between right and wrong... the whole "shades of gray" thing. But when it comes to setting standards by which you operate your business and honor your customer, it's pretty black and white.
Search Engine Campaign Results and Expectations (08 May 2006) So what are you looking for in an SEO campaign? I'm sure like any capitalist you are looking for the best job for the least amount of money! Well that's a good way of thinking as long as you do get the "best" job done. Sometimes you need to spend more to get those better rankings though.
Is Pay Per Click Advertising For You? (08 May 2006) Pay Per Click (PPC) advertising, which is also known as pay per performance or paid search, remains one of the quickest and direct ways of promoting your business, and driving targeted traffic to your website. While it would be nice.......
Link Popularity for the Unpopular, a Quick Primer for Today's Search Engine Landscape (08 May 2006) So tell the truth, were you popular in high school? Did you have a lot of friends, and a wide social circle? Were you an athlete? Did your accomplishments extend far outside the halls of your alma mater to neighboring schools and counties? If so, then congratulations; you're probably in the minority of those reading this article. What does this example have to do with link popularity you ask; more than you think.
How to Generate Quality One Way Links (07 May 2006) Jack had an amazing idea & started his online business with a vision of making it big someday. But few years down the line Jack is left wondering as to why his business isn't turning up the way he expected it to!
The Importance of Copy in SEO: Ontological Text Recognition (07 May 2006) The old days of SEO are gone. Just not too long ago, standard SEO practices would place a site in the graces of the major search engines. Let's examine what these standard techniques are before I venture into the copywriting/ontological part of SEO.
Why Pay for Performance SEO is a Better Investment than Guaranteed Search Engine Placement (07 May 2006) You're a business owner looking to increase profits by carefully selecting an SEO company to boost your site's rankings and traffic. It's tempting to go with a search engine optimization company that promises what appears to be a risk-free offer: the "Guaranteed or your money back" promise that appears on many SEO websites can be very appealing. And very deceptive.
Search Engine Optimization For Traffic And Profits (07 May 2006) The point of this article is to help you to the next level and show you what search engine optimization has to offer.Doing business on the internet is very competitive. You have to arm yourself with the know-how and the marketing tools to make your business a step above the rest. Each day, more and more websites are clambering to optimize their rankings in search engines and if you don't keep up, you may just be left behind in the abyss packed with so many failed websites.
What in the World are Recprocal Links? (06 May 2006) No one told me how important traffic was when I first started working online. To me, a neophyte to the internet marking thing, traffic was something that I was avoiding by working from home, now all of a sudden I needed this stuff.
Necessity of Search Engine Optimization (06 May 2006) Search engine optimization has evolved over years. In good old days, tweaking on-page parameters like meta tags, headlines, alt tags, keyword shoving and anchor texts used to fetch good results. This is less likely these days since the techniques are simple to implement. As a result there is no dearth of optimized websites.
Keywords 101 (06 May 2006) There was a time when online website owners optimized their websites based soley on keyword density. Keyword density used to be the standard by which all websites were measured by the search engines. Now the trend has changed. The search engines take into account several different factors when judging the value of a website and deciding how and where it should (or shouldn't) be ranked. Now things have changed. There are the ever- changing ...
Effectiveness Of Marketing With SEO (06 May 2006) You should be able to find several indispensable facts about advertising, seo, marketing in the following paragraphs. If there's at least one fact you didn't know before, imagine the difference it might make.
Link Exchange and Search Engine Optimization (03 May 2006) Here's an overview of how exchanging links can improve our search engine ranking. I believe Exchanging Links is one of, if not "the" best way to market your site online! Read below to see why.Some people believe that in order to be successful online they have to direct thousands of targeted visitors to their site. TRUE They also believe that they have to spend all their time adjusting the scripts and contents of their pages, to make the search engines spider them and rank them ...
The Madonna Approach to SEM (03 May 2006) What in the world does Madonna have to do with Search Engine Marketing? Well, at first glance, probably not much. Stay with me for a few moments, and I think the analogy will become clear.
How to Hire a Good SEO Marketer (03 May 2006) SEO (Search Engine Optimization) is the art and science of making search engines rank your site high in the natural search results when someone types in a query. That's the intent of SEO, however. Since SEO is still an emerging field, there is no "governing body", and the rules sometimes change. A good SEO professional understands these changing rules, and knows how to properly apply them. A bad SEO specialist generally makes mistakes, or purposely tries to deceive the system to win ...
Google News Announces Orion (01 May 2006) The latest Google news is the acquisition of Orion, a new search engine, which Google purchased recently from a Ph.D student from the University of Wales. This search engine will not only search for a keyword, it will also offer suggestions of variations on the keyword in an attempt to offer the most information available on any topic. This has not been done before.
When Will Duplicate Content Cause You Problems? (01 May 2006) Let me ask you a question: If you pick up an article from an article directory and post it on your site, will your page/site be penalised?From what I have read on forums and in emails recently, a lot of people think they will be penalised for using these articles. My own opinion on this is no, it wont get your page or site penalised.The topic of duplicate content is often hotly debated on forums, and to be honest, I don't know where all the misinformation is coming from. ...
When to outsource SEO and when to keep it in house. (01 May 2006) The Benefits of outsourcing SEO.SEO is big business these days. All too often, there is little supply to meet the current demand. With increases in the costs associated with other forms of web marketing, it has become almost a necessity for businesses to incorporate SEO in to their marketing plan. Unfortunately many companies know very little about SEO and assume it will be cheaper for them in the long run to hire someone "in-house". In some cases, it may very well be. For ...
