SEO Your Website First, Design Later (01 May 2006) I've been doing SEO for years and I can't get past the fact that optimization continues to be the "after thought" of website development. This was all well and good in the late 90's as SEO was just beginning to come onto the scene, or even in the early 2000's when SEO was moving into it's prime. Back then websites were always developed first and then considerations for online marketing came later.
Avoiding the Carriage Before The Horse Search Marketing Blunder (29 Apr 2006) Marketing your practice on search engines is attractive to a lot of coaches. The traffic can be used to grow your subscriber list, sell products and get more clients. It can be a great way to grow your practice.
Search Engine Optimisation: One Link is Better than Ten (29 Apr 2006) That can't be right! Shouldn't ten links be better than one? It is usually the case where more is better. However, when it comes to gaining links, having more links isn't necessarily better than having a few good links. In fact, having too many irrelevant links could possibly harm your website's visibility within the search engines.
The Link is the Thing! (29 Apr 2006) Natural linking, what is it and how do I get it? More importantly, do I need it? If you run an Internet web presence that you want others to find in the search engines then the answer to the latter is YES!
The Benefits of Using Google News Alerts To Build Website Content (29 Apr 2006) I find the best way to use it is to type in my subject in quotes. That way Google only alerts me when any news comes up just for that particular phrase. Otherwise, I would get alerts for any news that comes up with any of the words in my phrase.
The war between the SEM and Search Engines (27 Apr 2006) A figurative war is going on right now ! It's a war between the cavalier SEM's who fight for site awarness and the Giant Search Engines. It has been a long ongoing saga that unlike star wars see's no end!
SEO For Yahoo! (27 Apr 2006) This article is part two of a four part series on optimizing your website for the the three major search engines. Part one, titled "SEO For MSN" covered optimizing your website to rank highly on MSN. In this article we will cover optimizing your website for Yahoo!
Linking Strategies for 2006 (27 Apr 2006) For a number of years now, linking has been an important part of ranking well in the serps, especially for se's like Google. At first it was generally acceptable to acquire links from nearly any site, regardless of whether it had any related content.
Three Core Reasons Why Web Site Content Increases Your Web Site Traffic (27 Apr 2006) It is now a well established fact that people primarily use the Internet to search for information on specific topics to solve specific problems. Now (of course) there are other ways the Internet is used too.
Google's New Direction - Could Your Linking Strategy be Hurting Your Rankings? (25 Apr 2006) Over the past week, most people have noticed significant changes in the SERPs at Google. Web sites that previously held number one positions have dropped to number 89, and some web sites have disappeared off the Google results pages altogether. As is the case with all major Google updates, SEOs have been panicking in forums and there has been much discussion about one topic in particular: reciprocal linking.
Why Your 1 Ranking Isn't Bringing You New Traffic (25 Apr 2006) You've watched your web site grow, gain a higher PR, and more incoming links. Your ranking has steadily increased for keywords that relate to the product or service your site is selling, until finally you reach number one. You're ecstatic! But a few days go by and traffic hasn't increased. There are no more queries for your product or service and most importantly, no increased revenue, no return on your investment of either time or money into your web site's search engine optimization.
Getting Back To SEO Basics (25 Apr 2006) Do a search on Google for 'search engine optimization company' and you'll get about 5 million results. Many of the lower results won't be there next month. The competitiveness of the SEO industry can eat up companies in a heartbeat if they don't stay on top of the most effective methods. The companies that don't survive have usually fallen into the trap of using unethical SEO techniques, such as keyword stuffing, spamming search engines ...
A SEO Strategy for Website Content and Information Architecture (25 Apr 2006) The Holy Grail of Website Design Search Engine Optimization has become the holy grail of website design. There are an endless number of articles available on the Web, citing numerous tips and tricks on how to maximize your search engine profile. I find this never-ending game of catch-up with search engine programmers to be a futile exercise as it often leads to the corruption of your website content.There is no argument that driving traffic to your website is ...
What is Pay-Per-Click Advertising? (24 Apr 2006) As we've discussed, targeted traffic is the lifeblood of any website. And while it is definitely worth optimizing your website for the search engines, you're likely to come across the following obsta...
The Google Sandbox Is About Keyword Phrases (24 Apr 2006) The Google sandbox has been referred to by many as an algorithmic filter applied to new sites, essentially putting them on probation long enough to make sure they're not a spam site. I actually think...
15 Top RSS & Blog Marketing Tips (24 Apr 2006) 1. Place all your feeds on the following website and the directories listed on this page - http://www.rss-feeds-directory.com/blog_lists.html 2. For fast inclusion into yahoo, get yourself a "my yah...
SEO Tips: Link Building (24 Apr 2006) This article is a follow-up to an article I wrote about On-Page Optimization (http://www.internet-search-engines-faq.com/seo-articles/seo-tips-on-page-optimization.shtml). On-Page optimization enable...
How To Conduct Keyword Research (23 Apr 2006) Keyword research is the process of finding the right words to target. Done properly, this can make all the difference to a successful search engine optimisation campaign. Research needs to be done to...
Using RSS Feeds to Help Your Search Engine Rankings (23 Apr 2006) RSS is an acronym for Really Simple Syndication or Rich Site Summary. RSS is an XML-based format for content distribution. Webmasters create an RSS feed containing headlines and descriptions of specific information. The majority of RSS feeds currently .......
