What Exactly is SEO Selling? (16 Apr 2006) Some clients have problems to understand why a site optimizing is needed on their brand new website. Why put more time and money in a site they just developed together with us, a site that looks and works just like they wanted it to be.
A Search Engine Optimization Primer (14 Apr 2006) By Randy Davis, GRDavis Media Services This article provides an introduction to Search Engine Optimization, and is written for those who are considering optimizing (or having optimized) their own Web sites. I.......
The Value Of Good Link Partners (14 Apr 2006) As you already know, good link partners are vital to the growth of your website. Without good link partners you won't be ranked highly in the search engines, and you won't receive the traffic you need to gain new customers and make new sales. Building high-quality links to your website helps it to succeed.
Understanding The Google Dance (14 Apr 2006) What's the Google dance? Well, it's really just a fun phrase for when Google updates its index. This occurs regularly, once a month, and can cause a lot of movement in rankings, meaning that it's come to be feared by many in the SEO industry and anticipated by others. The update isn't just one sudden switch, though, as each index update takes several days to complete. During this update the searches seem to 'dance' between the old index and new index - that's the Google dance.
Overlooked Step in SEO (14 Apr 2006) Imagine spending countless hours optimizing your website only to discover that it's still not ranking any higher. What could possibly be holding your site back? After all your code is search engine friendly, the content has been rewritten to ensure its topic relevancy, and you've managed to score some pretty good links to your site.
How To Become An SEO Ninja (13 Apr 2006) Every website listed in the search engines has a position, or 'ranking', and each one of these rankings can change very quickly, in some cases as often as weekly or even daily. One day your website's in a good position, then the next you're wondering what happened to it. Staying on top of this situation is a must for any SEO professional - you need to become a search engine ninja. If that's what you want to do, then you need to keep these things in mind at all times:
Optimizing Flash Files For The Search Engines (13 Apr 2006) What is a Flash Movie? A flash movie, or shock wave file (SWF), is the file format published when a Flash movie is exported. A SWF file can also be exported by several other Macromedia or Adobe Products. The SWF is usually an animation, dynamic menu, or highly interactive web-based application embedded into an HTML page. Flash files, when exported correctly for the best web-based optimization, are compressed, thus making their file size lightweight. The SWF format is ideal for ...
Pay Per Click VS Organic SEO...and the winner is? (13 Apr 2006) Pay Per Click has changed the way we advertise our businesses. PPC has made it possible for small and large business alike to show up on the first page of Google, as long as they are willing to pay for it. Even if you don't have a website, you can create a landing page and push a product or service. This would certainly save you the time and money of building and optimizing a site. Still, how much better is PPC compared to organic SEO? Well, let's take a look...
How To Drive Traffic To Your Site Without Paying Big Bucks (13 Apr 2006) Everybody who owns a website dreams about getting tons of traffic directed to it. But getting your site noticed out of literally millions of sites can be a pretty tedious task sometimes. Many people think that they need to invest hundreds or thousands th.......
Reciprocal Link Scams (11 Apr 2006) Reciprocal Link ScamsReciprocal link scams are on the rise. It is no secret thatmost search engines count the quantity and quality ofincoming links to a website when deciding how to rank it. Infact some give weight to the ratio of inco.......
SEO Content Writing – Converting Artificial Keywords Into Natural Keywords. (11 Apr 2006) The Role Of Keywords Within SEO. One of the major aspects of search engine optimization (SEO) is the use of keywords both in the Meta tags of a site and throughout the website content. In particular, the density, the placement and the actual keywords t.......
Search Engine Optimization for Ecommerce Sites (10 Apr 2006) If you run an ecommerce site, then you know that it's important to make sure that your products show up in the organic search results ahead of your competitors—especially if your competitor is selling the same products. Optimizing your ecommerce web site .......
Promoting Your Software Made Easy (09 Apr 2006) Why would a software company overlook one of the easiest and quickest ways to promote it's products online? This would seem to be a rhetorical question except for the fact that I run a shareware site and am constantly on the search for new software to ad.......
Search Engine Robots (09 Apr 2006) Search engines are the key to finding specific information on the vast expanse of the World Wide Web. Without the use of sophisticated search engines, it would be virtually impossible to locate anything on the Web.
Steps For Search Engine Optimization – Placing Keywords, Part I (09 Apr 2006) Experts who deal in SEO (search engine optimization) are of the opinion that in order to rank well in SERPs' (search engine result pages), each webpage of your site must include 2 to 3 keywords (rather keyphrases) spread 'evenly' over the page. This will enable search engines to understand the importance of those keywords vis-à-vis your webpage and list accordingly in SERPs' when queried for those keywords.
Is Your Website's Spelling Search Engine Compatible? (08 Apr 2006) If you have ever created a site targeted for a non-US English audience that uses International English, you've likely encountered at least one of several frustrating events. These can include many things, but most directly are the well intended, yet ill-informed visitors who complain about "spelling errors" via email or comment form on your website. The fact is that many countries, including - but not limited to - Canada, Australia, and the UK, use International English spelling, which ...
The Basics of Search Engine Optimization (08 Apr 2006) Too many people consider search engine optimization a mysterious process, and so they debate what use they are getting out of the service. Because of this, it may help to describe what it takes to optimize a site.
How To Optimize A Web Site On The Topic Home & Garden (08 Apr 2006) In this article I am going to explain briefly how to optimize a web site on the topic "Home & Garden". This means, that this will be an article related to SEO. Before telling you how to do the optimization, let's say a few words about SEO itself first. After all, before optimizing you should know the reason why to do it, right?
How to Drive Web Traffic to Your Site (08 Apr 2006) Wow, have you ever wondered if there's some way to really get good traffic to your site? If you're like me, that can seem like a herculean task. You build that first web site and you find that you're getting 10 to 20 site visits a day, most of which is robots searching your site, not real traffic from potential buyers. How do you get a web site to attract 2,000 or 5,000 or 10,000 visitors a day. That's the subject of search engine optimization. You want your site ...
Google Algorithm Problems (07 Apr 2006) Have you noticed anything different with Google lately? The Webmaster community certainly has, and if recent talk on several search engine optimization (SEO) forums is an indicator, Webmasters are very frustrated. For approximately two years Google has introduced a series of algorithm and filter changes that have led to unpredictable search engine results, and many clean (non-spam) websites have been dropped from the rankings. Google updates used to be monthly, and then quarterly. Now ...
