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Author: JP Richards Article source: http://www.articlealley.com/. Used with author's permission.
Top 10 Mistakes Most
Companies Make with their Google™ Pay-Per-Click Account
Management
Pay-per-click account management (Google™ Adwords or otherwise) is a challenging
role because of the complexity, real-time action, and consistent evolution.
We've all made our mistakes with Google™ Adwords, however, one mistake
could cost you $1000s in higher CPCs (cost-per-clicks) or higher CPA (cost-per- acquisition, meaning the total
Advertising cost to capture each lead or sale.)
Today, I'd like to focus on
the Google™ search network, and the top 10 mistakes companies make. They
are:
1. Bidding for the number 1 position.
2. Solely geo-relating campaigns by Country.
3. Using only broad keyword searches.
4. Excluding the exact keywords in their ad title, copy, and URL.
5. Running only one Ad at a time.
6. Ads set to send visitors to their homepage by default.
7. Oversimplifying the organization of their account structure.
8. Inability to prove or report a return on investment (ROI.)
9. Bidding on high-priced keywords with low CTRs.
10. Under-educating themselves about Google™ Adwords.
Don't worry, help is just below…
How to "Do-it-Yourself" - Fixing a Costly Mistake
Below are 10 ways to increase your Google™ Adwords PPC (pay-per-click) account management
effectiveness, and save your company $1000s.
How will they save you money? The below suggestions (following) will increase your CTRs (clickthrough
ratio) through precise targeting. Accordingly, Google™ rewards a higher CTR by
decreasing your CPC (cost-per-click), resulting in more sales converting for an
overall lower CPA (cost-per- acquisition.)
1."We're number two, we're number two." Depending on the number of Google™ highlighted
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