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Author: Ba Kiwanuka Article source: http://www.selfseo.com/. Used with author's permission.
Off Page Optimization
To rank well with search engines you first need to understand what the goal of search engines is? What Is The Primary Goal Of A Search Engine? The main aim of the various search engines is to keep their visitors. And how do they do that? By providing visitors (people conducting searches) with the most relevant content with respect to a given search phrase, term or word(s). You see, search is actually a business...very big business involving vast sums of cash. The competition is seriously fierce (and is bound to get even more so). So in a nutshell, however much search engine algorithms change, their primary goal remains the same: to deliver accurate, quality content for a given search term, as quickly as possible. Once you understand this you can see why ranking well with the search engines requires good content on your website. Having said that though... Links To Your Site Are The Most Effective Way To Get Good Search Engine Rankings! Link popularity is the single-most effective factor for improving your search engine rankings. At its most basic, a link to your site is viewed as a vote of confidence. In other words, various sites link to yours because they find that your site has something of value (usually content) to offer them. And as far as search engines are concerned links are the most easily recognizable factor in determining a website's popularity. An entire SEO sub-culture has since developed to take advantage of this fact, finding new ways (some scrupulous...some not) to cultivate rapid-growth link campaigns. On their part the search engines have not been idle, and have developed increasingly sophisticated algorithms to address the burgeoning number of ways which webmasters have developed to "artificially" inflate the link popularity of their websites. Before discussing the various ways you can go about amassing links you should first understand how the search engines qualify links, because as far as they are concerned: Not All Links Are Created Equal! The quality of a link is determined by various factors: *
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